Month: October 2016

Let’s talk about one of the most essential steps in your successful app launch- Market Research. Now doing thorough market research may seem a trifle unsexy, but far too many overeager app entrepreneurs turn their research into something downright boring. This is a total waste of energy and

So you’ve already pictured your app idea in your head, and you’ve mentally identified the problem your app is going to solve, that’s a great start. But now it’s time to give your idea some weight in the form of details. Let’s begin with the 4 W’s- The

There are two distinct types of apps in this world- Those that solve a problem and this problem can be any size, any niche (“need to have”). Those that are in the “nice to have…” category.  When coming up with an app idea, you should always ask yourself